As the in-house communications strategist for Ennead Architects, I revamped everything from the firm profile to project pages and website content, as well as wrote design approach language for RFPs, created content for press releases and awards submissions. To develop a strategic communications plan, I interviewed the partners and conducted an analysis of the firm’s message and positioning. This process resulted in a content-driven multimedia marketing strategy based on the firm’s extensive portfolio of projects in the public realm. Ennead Architects (formerly Polshek Partnership) is a 170-person firm based in NYC designing academic, cultural, health care and laboratory buildings.
