More than a decade after studying urban planning at Columbia’s Graduate School of Architecture, Planning and Preservation, I will be teaching a class starting Fall 2015 titled, “Communications For the Built Environment” (PLA6608) — or as I like to call it, “Write Like You Give A Damn.” Architects, urban designers and planners spend much of their time on graphics and mapping, statistical analysis and other forms of information. But few recognize the importance of writing and storytelling for winning clients, responding to RFPs, positioning a firm’s brand, creating presentations, etc. So that’s what students will learn to do in a multi-disciplinary …
DesBrisay & Smith
I’m excited to be working with DesBrisay & Smith Architects. Lloyd DesBrisay and Chad Smith — previously of Polshek and Rogers Marvel architecture firms respectively — have established themselves as leaders in cutting-edge fitness design and branding. This multidisciplinary boutique firm also has deep experience designing cultural institutions, high-end retail, art galleries and commercial space. Recently shortlisted with dlandstudio to design Miami’s Underline, DesBrisay & Smith is known for creating a superior end-user experience by staying highly attuned to the fine-grain details. In other words, big-firm experience with boutique-firm service.
Starchitecture is Disruptive
In June, 2014 The New Yorker published a widely-debated critique of a trendy business theory titled, “The Disruption Machine.” As the article pointed out, since the publication of The Innovator’s Dilemma – which popularized the theory that technology is disruptive to traditional businesses – disruption conferences, consultants, and seminars have proliferated. But the theory is no longer contained to merely explaining the effects of technology on business. Proponents advocate disruption as a desirable end in itself, and extrapolate that to higher education, health care, journalism, the arts and politics – even donuts. (The 2014 Annual Disruptive Innovation award was given …
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